PORTFOLIO
BRANDING + IDENTITY DESIGN
Our judgment of people, places, organizations, and products is significantly influenced by our visual perceptions. Our brain has the capacity to collect and process visual stimuli in the blink of an eye, locking onto conclusions (both positive and negative) sometimes without even being consciously aware that we're doing so.
Because of this psychosomatic phenomenon, it is incredibly beneficial to have a clearly-defined, thought-provoking brand that will positively and effectively communicate your message.
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Whether you provide a service, offer products and resources, or simply have a message to deliver to the world ... attracting the right people becomes astronomically easier when paired with high quality branding + expertly-crafted materials.
GREAT BRANDING STARTS
WITH YOU
I'm simply a catalyst who will help you create an effective brand + advertising and marketing materials to take your business from good to ooh-la-la.
LAUREEN MAURER | WHITE HORSE DESIGN
Hi, I'm Laureen, a corporate branding designer, raised in New York and now living in sunny Florida where the experience of cold winters is optional instead of a prolonged season of frozen-toed torture!
I'm passionate about providing clients with a streamlined branding process that is surprisingly simple yet effective. The marketplace can be fierce so I help with creating a distinguished brand that not only sets you and your organization apart from your competition but is also compellingly attractive to your target market. Both elements are crucial. Paired with consistent, on-going support and years of experience in creating expertly-crafted visual communications, you'll have complete peace of mind that you're empowered for optimal success.
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Formally speaking, I'm armed with a Bachelor of Science in Industrial Psychology and a Bachelor of Arts in Graphic Design ... the perfect combination of business, psychology, and creativity.
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For over 25 years I've helped brand all types + sizes of organizations and the truth remains ... the foundation of every successful brand is established by their ability to connect with the right people. When the quality of connections improves, the ability to positively influence consumer behavior organically follows.
